Why Your Business Needs Social Media Marketing

Do you remember the last time you went to work without your phone? The grocery store? The bathroom? We’re guessing not. 

Many more “traditional-thinking” company owners or marketing execs view social media as a place for youngsters to showcase their super-cool dance moves or for grandparents everywhere to see updated pictures of their precious grandchildren; however, it has evolved into an innovative marketing tool unmatched by any other. 

Statistics show that 60% of Americans check social media 10 times daily, totaling upward of three hours of their day on various apps like TikTok, Facebook, Snapchat, LinkedIn, and others. The brilliant idea to connect humans of all ages and worldwide via the power of a handheld device has also proven a successful strategy for businesses to showcase their products and services. 

It’s time to invest in Social Media Marketing and meet your potential customers where they hang out – on the apps. 

What is Social Media Marketing (SMM)? 

Social Media Marketing is a strategy used by business owners of every size from small, local mom-and-pop businesses to large conglomerates to promote their company’s products, services, and brand on social media websites and applications. 

Whether working to showcase a new offering or fluently progress leads into or beyond the brand awareness stage of the buyer’s journey, marketing teams often use a combination of text, graphics, and a call to action to engage potential clients (and current ones). 

Benefits of Social Media Marketing (SMM) 

In addition to reaching 2022’s 4 billion active social media users globally, there are countless benefits to expanding the current marketing tactics to place and expand focus on social media marketing. Let’s dive into a few of the essentials. 

• Analyze and Understand the Target Audience

   Tracking demographic data on your target audience is crucial to understanding their buying and browsing trends. Learn their hobbies, their preferences, what they’re already buying, and their current problems so you and your marketing team can swoop in with the ultimate solutions. 

• Build a Relationship With Customers

  Customers yearn for authentic engagement from the companies they choose to do business with – not a slew of advertisements, coupons, offers, and testimonials clogging up their feed. Entertain and educate them with intelligent posts and answers to their burning questions – and form a bond with them to reach the coveted “brand loyalty” status. 

• Targeting and Retargeting Boosts Sales Revenue 

  If you’re making use of content creation and aren’t using targeting or retargeting strategies to bring more leads into the biz, let this be your wake-up call. Social media marketing allows brands to select customer criteria to show their ads and posts based on demographic information so those most likely to buy will be viewing your content. 

  After they’ve shown interest by clicking, reading, or viewing that content, they can be retargeted to see more of your content automatically – without the need for manual intervention.  Genius. 

Conclusion 

Past marketing ventures featured ink-transferring newspaper ads, 30-45 second television productions, and boring postcard mailers but the future of advertisements lies in social media. Educate yourself and your team on the ins and outs of SMM and watch your marketing strategy make a huge impact in our socially-digital world.